Hands on entity recognition in google ads: Build a lookup database (Part 1)

I already described some basic concepts of entity recognition here – today I want to show you how it looks like when you start using those concepts for your google ads accounts. The goal is to classify/tag all available search query data as good as possible. First we have to build up an entity database. This is very time consuming and an ongoing process. Of course you already have some product data you can use easily, such as brand names – but you will realize that with this approach there are still many unclassified words in your search queries. Speeding up the entity management with AI on user searches Doing […]

Entity recognition in google ads

Entity recognition in google ads

Today I want to talk about entity recognition on search terms in google ads. There are several great use cases of how you can use the results for optimizing your google ads accounts. What does “entity” mean? Based on your business you will have different entities – let’s say you sell products. For each product you normally have a brand name, specific product identifiers, color, size, etc.I’ll bet you are already using entities for deriving keywords based on product feed data by concatenating different columns. Now think of inverting the whole process of keyword generation. You start with all types of user queries and you want to extract components to […]