Scale the traffic volume with new keywords!
Product listing ads (PLA) and dynamic search ads (DSA) are ideal for identifying new search queries. The idea is not unknown. The real challenge is to match the potentially new keywords with the existing ones and add them to the right place in the account.
Stop wasting money on useless searches!
Identifying and filtering out unwanted searches is, in our opinion, a very big lever for efficiency optimization. Our text mining engine identifies new insights that are clearly superior to a mere consideration of the complete search phrase. If the user has decided to publish the suggestions, they will be rolled up to an account or to all accounts globally.
Send the user traffic to the right place!
Is the user's Google search triggered by the correct keyword? In many accounts, collisions between different keywords cause the user to get a generic ad and an inappropriate landing page on their specific search. If you systematically direct the search traffic to the right place, you benefit from better quality scores and a better conversion rate.
Be informed if there is something to do!
Create rules on AdWords report data, Google Analytics data and SEAlyzer analytics data to build your own data-driven to-do list. No matter if it's an account or hundreds: the monitoring module continuously searches for abnormalities in the background and proactively notifies you based on their defined triggers.
Do not send traffic to no longer existing pages!
With our Linkchecker module you can check the status codes of keywords, adtexts, sitelinks at regular intervals over several 100,000 URLs and label unwanted states for further processing in the accounts.
Discover anomalies in the AdWords data early on and take the necessary action!
With a large number of accounts, dimensions and KPIs, the number of content to be monitored becomes quickly very large and can no longer be handled manually. This module automates this process.
Separate good from bad searches within Google Shopping.
Only then will they become controllable for your bidding system. We create automated n-gram negatives lists to split the search queries as best as possible.
Identify Locations Clusters and Smart Bid Modifiers!
Most of the time you do not have enough data to derive a modifier at granular locations. We have approaches to cluster the available Google Location Targets and calculate Bidmodifier based on large numbers. Especially in the B2B sector, there is a lot of potential for a more targeted approach.
Complex audits can also be carried out daily!
If our simple monitoring with the basic rules is not enough, the advanced audits will help. For all applications where data transformations or model calculations are necessary.
“The Querylyzer tools ease our work in many ways and save us time through automation. Overall we’ve saved a lot of money due to the negativations while simplifying complex workflows.”
“SEAlyzer has helped us to identify negative keywords more easily and to manage them easily in the campaigns – a significant increase in efficiency!” Dr. Thomas Kloubert – Marketing Director (CMO) kfzteile24
“With SEAlyzer we were able to quickly identify hidden optimization possibilities, thereby increasing efficiency and automatically reducing costs. The team with Selin and Stefan always stood by us with sound expertise, an open ear and the necessary sense of humor!”
“The SEAlyzer tools help us to scale optimization processes across our very large number of accounts. Due to the very high CPC level in the software area, especially the Negativation tool has led to significant efficiency gains. Both conversion rate and click through rate could be significantly increased.”
“The tool has numerous functions that enable comprehensive monitoring of performance and quick identification of problems. Intuitive dashboards replace time-consuming analyzes and give us space for content-wise and strategic campaign optimization. We were able to use the semantic analysis of the search terms in a very short time and across multiple accounts (search and shopping), permanently exclude irrelevant traffic and thus significantly increase the efficiency of our campaigns! “
As a business informer we think in processes. Through our many years of experience in performance marketing, we know the many manual processes of the SEA account managers. Our development team helps us to automate data-driven SEA processes in the form of software services.
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