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Create conditions for a bidding system to work effectively:
- Identification of bad segments
Elimination of unnecessary costs
- Increase the landing page and display relevance per search query
Increase in cost efficiency
- Expansion of the lucrative longtail traffic
new investment opportunity for more sales
Our Software Modules
Use our data-driven process automation as a service through your web browser and increase your efficiency in the AdWords account.
Keyword Expansion
Scale the traffic volume with new keywords!
Product listing ads (PLA) and dynamic search ads (DSA) are ideal for identifying new search queries. The idea is not unknown. The real challenge is to match the potentially new keywords with the existing ones and add them to the right place in the account.
Negativation
Stop wasting money on useless searches!
Identifying and filtering out unwanted searches is, in our opinion, a very big lever for efficiency optimization. Our text mining engine identifies new insights that are clearly superior to a mere consideration of the complete search phrase. If the user has decided to publish the suggestions, they will be rolled up to an account or to all accounts globally.
Traffic Routing
Send the user traffic to the right place!
Is the user's Google search triggered by the correct keyword? In many accounts, collisions between different keywords cause the user to get a generic ad and an inappropriate landing page on their specific search. If you systematically direct the search traffic to the right place, you benefit from better quality scores and a better conversion rate.
Monitoring
Be informed if there is something to do!
Create rules on AdWords report data, Google Analytics data and SEAlyzer analytics data to build your own data-driven to-do list. No matter if it's an account or hundreds: the monitoring module continuously searches for abnormalities in the background and proactively notifies you based on their defined triggers.
Link Checker
Do not send traffic to no longer existing pages!
With our Linkchecker module you can check the status codes of keywords, adtexts, sitelinks at regular intervals over several 100,000 URLs and label unwanted states for further processing in the accounts.
Anomaly Detection
Discover anomalies in the AdWords data early on and take the necessary action!
With a large number of accounts, dimensions and KPIs, the number of content to be monitored becomes quickly very large and can no longer be handled manually. This module automates this process.
PLA Query Routing
Separate good from bad searches within Google Shopping.
Only then will they become controllable for your bidding system. We create automated n-gram negatives lists to split the search queries as best as possible.
Location Bidding
Identify Locations Clusters and Smart Bid Modifiers!
Most of the time you do not have enough data to derive a modifier at granular locations. We have approaches to cluster the available Google Location Targets and calculate Bidmodifier based on large numbers. Especially in the B2B sector, there is a lot of potential for a more targeted approach.
Advanced Audits
Complex audits can also be carried out daily!
If our simple monitoring with the basic rules is not enough, the advanced audits will help. For all applications where data transformations or model calculations are necessary.