Marketing budgets are falling to their lowest levels in recent history; from %11 to %6.4 as a percentage of company revenue.Gartner Annual CMO Spend Survey In the aftermath of a…
As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to…
The Google Ads API helps export GCLIDs that aren’t accessible in the Google Ads interface. Using the Google Ads API reports, you can easily obtain the GCLIDs of those who…
GCLID data reports stored in Google Analytics can be fetched along with other metrics using the GA4 API. This process is easier than you think. All you need is a…
How can you make sure your ads are more effective and budget-friendly? When you search for something on Google or any other search engines, first results that appear are generally…
The power of keyword research lies behind understanding your target market. You spend money on ads, you work hard, and all you get is a few clicks? Then it’s time…
Negative keywords are how we ensure our marketing dollars go to our intended questions.Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the…
No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers.…
Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential…
On this post Intro: Google changed the Search Term Performance Report Google announced in September 2021 that there will be some major changes to their Search Term Performance Reports. This…